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Privacy Policy

Last updated: 13 July 2026

1. Who We Are

The Ridgeway Wellness Ltd ("we", "us", "our") is the data controller for personal data collected through this website (https://shineuiwrist.world/). Registered address: 12 Ridgeway House, Commerce Road, Bristol, BS1 4RB, United Kingdom. Contact: hello@shineuiwrist.world.

2. What Personal Data We Collect

We collect the following categories of personal data:

  • Order data: full name, phone number, delivery address, order details.
  • Contact data: name, email address, message content when you use our contact form.
  • Technical data: IP address, browser type, pages visited, time and date of visit, collected via cookies and server logs.
  • Marketing data: preferences regarding promotional communications (with your consent).

3. Legal Basis for Processing (UK GDPR Article 6)

  • Article 6(1)(b) - Contract: processing your order and delivering your Revixol purchase.
  • Article 6(1)(c) - Legal obligation: tax, accounting and regulatory obligations.
  • Article 6(1)(a) - Consent: marketing communications and analytics cookies (where consent is given via our cookie banner).
  • Article 6(1)(f) - Legitimate interests: fraud prevention, website security, analytics to improve our service.

4. How We Use Your Data

We use your personal data to: process and fulfil orders; respond to enquiries; comply with legal obligations; improve our website and services through analytics (with consent); send promotional communications (with consent, which you may withdraw at any time).

5. Google Services

We use the following Google services on this website, subject to your cookie consent choices:

  • Google Ads & Remarketing: we may use Google Ads conversion tracking and remarketing tags to measure the effectiveness of our advertising and show relevant ads. These services use cookies such as _gcl_au. Google Ads data is only processed upon your acceptance of marketing cookies.
  • Google Analytics: we use Google Analytics to understand how visitors interact with our website. Cookies _ga and _gid are set with your consent. Analytics data is anonymised and aggregated where possible.
  • Google Maps: our contact page embeds a Google Maps frame. By viewing that page, Google may process your IP address subject to Google's Privacy Policy.
  • Google Consent Mode v2: we implement Google Consent Mode v2 so that all Google tag functionality defaults to denied until you provide consent via our cookie banner. Your choices are stored in your browser and respected on subsequent visits.

Google's Privacy Policy is available at policies.google.com/privacy.

6. Cookies

We use cookies to operate the website, measure traffic (analytics) and serve relevant advertising. A full list is provided in our Cookie Policy. You can manage your preferences at any time via our cookie banner.

7. Data Retention

Order data is retained for 7 years to comply with UK tax and accounting obligations. Contact enquiry data is retained for up to 2 years. Analytics data is retained in line with Google Analytics default retention periods (26 months). You may request deletion at any time (see Section 9).

8. International Transfers

Some of our service providers (including Google) are based outside the UK/EEA. Where data is transferred internationally, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the UK ICO or EU Commission.

9. Your Rights Under UK GDPR

You have the right to: access your personal data; rectify inaccurate data; erase your data ("right to be forgotten"); restrict processing; object to processing based on legitimate interests; data portability; withdraw consent at any time (without affecting the lawfulness of prior processing). To exercise any of these rights, contact us at hello@shineuiwrist.world. We will respond within one calendar month.

10. Complaints

You have the right to lodge a complaint with the UK supervisory authority: the Information Commissioner's Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF. Website: ico.org.uk. Helpline: 0303 123 1113. We encourage you to contact us first so we can address your concern directly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page shows when it was last revised. Continued use of our website after changes constitutes acceptance of the updated policy.